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Jamaica’s fashion and lifestyle community gathered for Frenchmen Weekend, a highly anticipated three-event celebration that showcased the island’s creative energy and style sensibility. The weekend kicked off with Rise Up, a breakfast-inclusive cooler party, before building toward the grand finale.
Foreplay, held on Sunday, October 18, at Pearly Beach in Ocho Rios, served as the ultra-all-inclusive closing event. According to Jamaica Observer, the evening drew entrepreneurs, business leaders, and style enthusiasts who came ready to make an impression. The backdrop featured custom designs by Shikima Hinds, creating photo-worthy moments throughout the venue.
While some attendees played it safe during the first two events, Sunday’s beach setting inspired a shift in energy. Guests elevated their style quotient with statement pieces and bold fashion choices. ProFirm founder and CEO Ava Minott turned heads in a custom pearl bra, while others brought sequined moments, leopard prints, and carefully curated neutral tones to the sand. The mix of established entrepreneurs and rising professionals created an atmosphere that celebrated both polish and personality.
Frenchmen Weekend represents an annual gathering of Jamaica’s lifestyle and business community, blending social celebration with fashion expression. The multi-day format allows attendees to progressively build their looks and connections across the weekend.
This event reflects Jamaica’s vibrant fashion and lifestyle culture, showcasing local entrepreneurs and designers while celebrating Caribbean style on the island. It highlights the creative and business communities that define modern Jamaica.
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